lauren's Archive

February 5th, 2009 | By | 3,763 Comments

Get The Look: Isla Fisher



Isla Fisher knows how to fight off any winter anguish. Her outfit is delightful in every way as she pulls off this single colored look effortlessly. Who knew an outfit with the blues could be so adorable?  And those colored shades are, no doubt, the frosting on the cake. Isla admitted that prior to her starring role in, Confessions of a Shopaholic, she usually played it safe when it came to fashion risks. “The most fun fashion discovery was to use a lot of color in my wardrobe. I’m fairly conservative normally, and I just feel like Patricia Field [the film’s stylist] brought out the color in me. I now love to wear color.” It seems that Isla has caught the fashion bug, and color is her muse. Inspired by her look, I have found an outfit on that channels Isla’s, but with even more personality and flare. 

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January 28th, 2009 | By | 7,549 Comments

ASR Fall 2009 Fashion Show


This past ASR runway show made one thing clear: Action sports fashion has taken a turn into the unexpected. Most noticeable was that the key trends for Fall ’09 weren’t solely focused on the customary beachy-bohemian look. True, that feel is still there, but it’s apparent these latest offerings are reaching beyond the beach. I saw the styles as more high fashion, edgy, a little rough around the edges—but still earthy and relaxed. There’s no doubt that this is an exciting change, and the modern looks from the variety of  featured brands will add intense versatility to your wardrobe. Case in point, the majority of the collections can be worn during a day at the beach, in the sand and sun. But when embellished with a little personal flare, the line transforms into a trendsetting statement for an evening out. The following images are set to inspire, so sit back and enjoy the view.





January 28th, 2009 | By | 2,001 Comments



Flashback! If you picked up a pair of colored denim last year and they’re still sitting in your closet, tags and all, have no fear. This trend had minimal success last season, but come this spring you’ll see it out in full force. Bright yellow (which seems to be a favorite), electric blue, green and red are popping up all over Hollywood’s trendsetters.  I wasn’t sure if I loved or hated this look until its recent comeback. There’s just something about it that’s so easy and appropriate for spring. When planning your outfit, remember three words: Keep It Simple. The bold color statement is enough, so pair them with a solid tee or tank. Have fun with this one, and if you happened to throw yours out from the last time around, Swell is here for you. We have a solid selection in pants and shorts. 



January 19th, 2009 | By | 1,988 Comments


On January 15th I attended the first ever Tadpole Women in Marketing event hosted by Red Bull and Tadpole Event Marketing and Consulting. As a full service marketing and consulting company, Tadpole’s owner Carolyn Deighan recently devised the brilliant idea of bringing together significant women in action sports and youth marketing to share their experience and success in the workplace. The  event took place in front of an inspired, sold-out crowd at Red Bull’s headquarters in Santa Monica, CA.

The panel of industry leaders included, Amy Stettler, Global Account Director for Apple, Amy Taylor, VP of Marketing for Red Bull North America, Caralene Robinson, Director of Marketing for Boost Mobile, Circe Wallace, Senior VP of WMG Management, Dyana Kass, Senior Marketing Director of Interscope Records, Kenna Bertell Florie, VP of Marketing at Roxy, Renee Lawter, Special Ops Commander/Owner of Eyerus, Shanti Sosienski, Owner of SOS Communications, and Staci Levine, Partner of SnL Communications.

Answering questions specific to their career journey gave the audience a clear picture into the often misunderstood realities of working in action sports. How they balance life and work, what it’s like working in an environment dominated by males, and advice regarding breaking into and starting a career within the industry, provided valuable insight to both the industry’s perks and pitfalls.

Being someone that is trying to find my own place and career within the industry, I was anxious to hear how and why the women got to where they are today. The most prevailing theme was to find what it is you love and stick with it. If you’re passionate about something, whether it’s surfing, music, fashion, or just enjoying nature, and you begin a career related to your passion, ultimately you’ll be successful.  It was also interesting to hear the contrasting views of being a woman within the industry. Some found that “acting like a dude” is a successful way to work with men, while others believe that being emotional can bring a needed and respected dimension to the workplace.

This event was unlike any I had been to before, and I feel lucky to have had the opportunity to meet and learn from some of the most successful women from the industry I’m so passionate about. I also learned that the panel did share one thing in common, which was that they’ve always wanted to “blow s&*!  up.” They wanted to not only be a part of the action sports industry, but they wanted to make a mark and make it strong.

I”d like to give a special thanks to all the supporting partners of the event: Red Bull, Eyerus, Global Inheritance, Roxy, Malakye, Group Y, Belvedere Vodka, Fiji Water, FuelTV,,, and Plan B Skateboards.