Hi All,
We just launched our May catalog, and this issue has to be my favorite one to date. Not to toot our own horn…but the outfits turned out spectacular…so toot, toot! Michelle (our stylist) and I had a blast creating and fine tuning the looks. My goal was to recreate all of the laid back, casual/cool looks, which have inspired me over these past few months…picking up on street trends from the coast to Coachella. I wanted to incorporate a piece of California into every look, along with a touch of inspiration from beaches around the world.

The summer catalog captures the essence of the Swell girl: unique, eclectic, and free.

Above are my top three favorite looks out of the catalog. I’d love to get your feedback, so leave a comment and let voice your tops picks.

See new of the outfits HERE

-Hannah

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(left: Ralph Lauren Spring 11 (www.style.com) / right: L*Space Stardust )

From the runway to the beach, swim lines are interpreting the biggest trends from fashion’s most renowned designers. I’ve always been intrigued to see an idea trickle from couture to your closet. Ralph Lauren’s fringe-trimmed nod to American Western takes center stage in this stand-out L*Space Stardust Fringe one-piece suit, while Missoni’s delicate knitwear is interpreted in a bold zigzag print from Undrest bikinis. Fashion today is now accessible more than ever, and I love that I am able to express my individuality, even in the water; wearing my favorite trends on the sunny beaches of Southern California. And as Katy Perry once said, “California girls, we’re undeniable!”
What is your favorite swim trend this year?

You’re not the only one loving Lolli Swim this season…
Seventeen Magazine has picked up on the fun-in-the-sun brand that serves up sugary spoonfuls of insanely-flattering bikini style. Would you rock this look? Leave a comment and tell us what you think.

See more from Lolli Swimwear at SWELL