Hannah's Archive

July 1st, 2011 | By | 1,427 Comments

You’re Invited: Tigerlily Pop-Up Shop!

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(Your Name Here), meet Tigerlily.
I’ve always admired Australian fashion. Edgy and hip, with a slight nod to retro 80s, but grounded by a casual laid back beach culture. Similar to here in Southern California, surf and the ocean influence fashion, but do not compromise style. Enter Tigerlily, my favorite brand of the moment. Originated in Australia, Tigerlily has made its way to the United States with such a fresh take on fashion. Suede one piece bathing suits, fringe kaftans, high waisted shorts, and floral kimono wraps are just some of the pieces in the line.

I am so excited to be able to carry an extended assortment at Swell. Be the first to rock Tigerlily. Let me know if you love the brand just as much as I do!

For the month of July, SWELL is hosting a Tigerlily Pop-Up Shop….showcasing a huge assortment of Tigerlily! Visit the shop and get 25% off all Tigerlily (with code: TIGER)

Shop the Tigerlily Pop-Up Shop

hannah-150x150 About the Author: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.

Thank you for visiting the Swell blog. Visit us on www.facebook.com/swell for more exclusive fan offers, giveaways and more.
June 24th, 2011 | By | 1,710 Comments

Behind the Scenes Pics from the SWELL Fall Catalog Shoot

We just wrapped up shooting our Fall catalog at Casper’s Park in San Juan Capistrano. The images are beautifully shot with an ethereal feel that captures the essence of Fall. This has to be the best I’ve ever
seen the Fall product look. Some of the trends we are highlighting for Fall: light weight poncho sweaters, gauzy flowing dresses, and flared distressed denim.
Even though we haven’t quite reached Summer in Southern California yet (thanks to the June gloom), I am ready to
trade in my cropped tanks and denim shorts for a kimono style cardigan and a pair of Frye boots.

I’ve snuck some candid picture I took at the shoot of our team styling the models (and some Fall product sneak peeks!). You’re the first to see it!
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hannah-150x150About the Author: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.

June 9th, 2011 | By | 1,944 Comments

Top Trend: Sheer Chiffon

Swell June Girls Catalog Cover
Swell’s girls buyer, Hannah, talks about one of this season’s top trends: Sheer tops and chiffon dresses…
I love sheer dresses and tops for Summer. During our styling sessions, Michelle (our stylist) and I couldn’t get enough of draping delicate chiffons and crochet lace dresses over bikinis. Flip through the Swell Late Summer Catalog- you can’t miss the trend!
Why chiffon is at the top of your summer trends list: a subtle hint of sheer sexiness, mixed with a loose, flowy, bohemian vibe, makes the chiffon tunic the perfect beach cover up. Lucky for you (okay, and us again), we’ve stocked up on tons of styles in unique prints and tunics colors.
Our top sheer picks? (1) The Indah Kamani Dress, (2) the MinkPink Devonshire Lace Kaftan Dress, and (3) the
Swell Pansy Top.
I can’t wait to wear mine to the beach this weekend.

- Hannah
hannah
About the Author: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.

June 4th, 2011 | By | 3,360 Comments

TOLANI: The Celebrity Must Have

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One of my guilty pleasures is celebrity gossip, and what they are wearing. I hate to admit it, but I can read US Weekly from cover to end. We all know there are some celebrities out there who make us raise an eyebrow and say “What the hell is she wearing…is this a joke??” But there are others who really are style icons, with their cool effortless looks. What I would give to raid Sienna Miller, Nicole Richie, and Alexa Chung’s closets!!

Enter one of my new favorite brands Tolani:
Tolani has created a line based on global cultures as inspiration. Their prints, intricate detailing, and delicate silk fabrications have become a favorite amongst Hollywood “it” girls. Celebrities such as Jessica Alba, Halle Berry, Nicole Richie, Hilary Duff, Leighton Meester, Taylor Momsen, Rachel Bilson, Shenae Grimes, Sienna Miller, Miley Cyrus, Ashlee Simpson, Kim Kardashian, Selena Gomez, Christina Aguilera, and Lauren Conrad have been spotted in Tolani.

I am so excited to introduce the line to you on SWELL! And for those of you who cannot wait, we will be launching
Tolani scarves in July!
Check out Tolani HERE. I hope you like it as much as I do…leave a comment and let us know what you think!

-Hannah

hannah
About the Author: If buying girl’s apparel were anything like garage sale shopping, Hannah would be the one knocking at your door at 5am, trying to score the best picks. Spot this dog surfing enthusiast with a longboard and lifejacket-ed Golden Retriever.