AS SEEN IN

Tuesday, June 30th, 2009

Twirlit Gets Styled for Summer With Swell!

Swell was lucky enough to team up with the popular fashion/news/beauty/health/entertainment…blog, Twirlit, for a clip on Summer Fashion Tips. Our buyer hand-picked some of this season’s top looks and showed how you can mix and match each item to update your look and get more from each piece. 

Some of the featured picks: 
Billabong Silvana Dress
Billabong Camille Skirt 
Quiksilver Loot Horse Tank
Quiksilver Zephyr Cord Short

Click here for the full list of styles featured in the segment 

If you haven’t heard of Twirlit yet, it’s time to get in the loop! It’s a great way to get in touch with the latest fashion, gossip and entertainment. 

Thanks Kathrien Ahn and the crew from Twirlit for creating a great style video!

Friday, June 26th, 2009

Get the Look : Giselle

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We know that Giselle would look good in a burlap sack, but this is one outfit would make anyone look effortlessly chic. The contrast of a loose, flowy top in a rich fabric, and a super skinny jean is one of our favorite trends for the summer. The top drapes on the body, giving a subtle sex-appeal without being skin tight; a look that’d sway towards the hussy side if paired with painted on denim! Most importantly, we love this look because it lets us wear our skinny jeans even after a mid-day burrito and Pinkberry session. Freakin’ bien!

Featured look (clockwise from top left):
O’Neill Jace Top
Ray-Ban Highstreet Sunglasses
Element Brigitte Denim
Billabong Kenya Bag
Roxy Cairo Sandal

Get the entire Giselle style HERE!

Tuesday, June 23rd, 2009

Vanity Fair Exposes The Girls Of Summer

 

So there I was, miserable and suicidal about another dreary June Gloom forecast, when AOL directed me to the sunny skies of “Vanity Fair’s” website. Whoa! Like a Phoenix rising from smoldering ashes, my heart was set free to see a dazzling video and slide show of surfing’s hottest female stars. Coco Ho, Alana Blanchard, Quincy Davis, Sally Fitzgibbons, and many more are profiled as the “Tubular Girls” who will dominate the winners’ podiums for the next several years.

A quick heads up: After viewing, you’ll most likely want to hit the tanning salon and then go bikini shopping.

Friday, June 12th, 2009

Get Some: As Seen in Maxim, July

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Now that we’ve captured your attention (with a scantily clad, yet sensibly dressed for the elements lady) we want to style you out with something that will shift some attention to you. This month Maxim caught on to two eye-catching up-and-coming brands: Ambission (Ambsn) and the Ryde. Both brands offer up some killer graphic tees that are far from the norm. According to Maxim’s cheesey center, “with the right stuff, you can make this summer an endless one.” Maxim said it, so it must be true. 

maxim-june-product

Featured beach gear:

Ambsn Greg Henley

The Ryde Drag Tee

Friday, June 5th, 2009

Get the Look: Megan Fox

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Ooh, foxy lady! It’s Megan Fox, foxy as always, in an outfit that epitomizes summer. Angelic, chic and beachy, who knew looking like Megan Fox would be so easy? And comfortable?! Get her look here.

Featured styles, clockwise from top left:

Swell Mama Cass Top
Roxy North Shore Pant
Roxy Where It’s At Bag
Reef Jet Setter Sandal
Billabong Kendal Fedora
Ray-Ban Small Metal Glasses

Tuesday, May 12th, 2009

Top Trend: Tie-Dye Maxi Dress

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Taking the boho-chic look to new lengths, the tie-dye maxi dress trend is sure to keep you floating through sunny days all summer long. With figure-flattering silhouettes and 1960’s Haight St. allure, it’s no surprise that the celeb trend of tie-dye maxi dresses hit the runway running. It’s a mix of featherweight fabrics, wispy straps, and care-free prints that make the tie-dye maxi dress a must-have for summer. We like them kept simple and earthy, maybe paired with some feather accents, a long necklace, or wide cuff. To offset the long style, natural hippy feet look the best. But taking into consideration your recent pedi, a slim, strappy sandal compliments the breezy look just the same. With summer getting close, The Dead on tour, and rumors of a Phish reunion, there’s no better time to get in on the bohemian tie-dye maxi trend. See the latest styles HERE.

Monday, May 4th, 2009

As Seen in Cosmopolitan Magazine: L Space Bikini

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Not only does the Cosmo staff know how to get a tasty beverage named after their mag, they also seem to be at the top when it comes to spotting figure and fashion-friendly swimwear. This month’s issue features a spread on bikinis for “curvy butts” that highlights the L Space Geo Bondi Bikini. According to Cosmo, this sultry bikini is a slam dunk for your fashionable ba-dunk-a-dunk. Add that to glam D-shaped gold rings and a jewel-encrusted print, and you’ve got a bikini that’s sure to be a better friend to girls’ curves than the blue jean. The best feature of this bikini is that it offers a wide seat coverage without covering the lower part of the seat (think cheeky boy short style back, with a regular front). What does this mean? A sexier, more flattering cut than a full-coverage bottom. Which means no slouchy, wet diaper look that comes with a full bottom. L Space bikinis are made to mix-and-match, so pair it with the Geo Bondi Twist Bandeau for a flirty look, or with a solid top, like the L Space Twister Top, for an updated and fun twist. For more of this D-ring style check out L Space Swim on Swell. Get it now, or you might get left behind!

Thursday, April 30th, 2009

As Seen in People StyleWatch May ‘09

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Yeah! Summer is finally here…and it’s all over People StyleWatch!
Check out People’s feature on Swell style in this month’s issue for some festive finds.

Featured styles from top left:

REEF AHONATAS DRESS
HURLEY BILLIE JEAN DENIM SHORT
THE RYDE LUCY TANK
O’NEILL BAHIA HOBO BAG
BB DAKOTA GARNER SILK DRESS
O’NEILL ILLANA TANK
STEVE MADDEN SHUTTLE SANDAL

See all of the featured styles HERE.
Our peeps know what’s up. 

Friday, April 24th, 2009

Get Spotted in a Leopard Print Bikini

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(Image/ Popsugar)

What could have been mistaken for a rap video still…turned into something fierce and ready to pounce! It’s a jungle out there, so even if your derrière isn’t harder to miss than an Michael Jackson at a playground, you’re still sure to get spotted in the crowd with this leopard print bikini. We can only imagine the Pervert Flannel guy on the Cougar Hunter getting his guns out in a bright tank to catch this one. 

Get it Kim Kardashian’s leopard bikini at Swell

Thursday, April 23rd, 2009

Bag and Tag: Insight Gear for Cougar Hunters

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“So you like guys under 30, that don’t make you dirty?”

It’s not a phrase most guys would sing to their mom, but on TV Land’s hit reality show “The Cougar”, there’s nothing stopping the 20, 20-something-year-old whipper-snapper contestants from singing and dancing their way into the loving paws of the sexy and much older hell cat. Now as nature has proven through the eons, bright colors attract potential mates and that’s why Austin (pictured) will survive amongst the fittest suitors. Austin’s strategy is simple: “wear the brightest and most colors possible to stand out in this jungle.” And what brighter colors to shake your tail feathers in than Insights Pervert Flannel? None.

Diversify your hunting attire with Insight at Swell and bag that prize game in any conditions!

Pictured above (clockwise from top left)

Insight Pervert Flannel (orange)

Insight Pervert Flannel (red)

Insight Framous Boardshort

Insight Zoup Photo Tee

Insight Ransky Walkshort