We knew our blog was good, but Fox News just told us exactly how good. As of today, their highly popular FNC iMag now features several webisodes with style maven Noelle Watters calling out Swell’s dead-on celebrity looks—but at a fraction of the celebrity price. If you’re one of our regular readers, you should be familiar with our Get The Look posts, in which we recreate a Hollywood fashionista’s outfit with our own special blend of surf style flavor. Apparently, the word is out on how well we do it.

Peek-a-boo Heidi, we see through! Heidi’s sheer style isn’t hiding this season. Seen on the Project Runway host and sprouting on Spring runways, the sheer trend is beginning to bloom. Giving a subtle sex appeal, the translucent top is prefect when paired with a snug cami underneath; making sure that you don’t have to have Heidi’s curves to rock the look. Slip into the sheer tee trend with Swell’s new styles featured above!  

A favorite of Brit and Paddington Bear, the toggle coat is making a big comeback this season. Taking inspiration from circa 1952, stuffed bears, and the Gorton’s fish stick guy, the toggle coat is a playful way to add some funk to the black coat-dotted streets this winter. We love this classic detail that adds some jazz to your basic winter coat without making it too bold to wear every day. With winter storms and hot dates on their way, you’ll be thankful you have the fun outerwear issue buckled down!

1. BILLABONG TIMELESS JACKET
2. HURLEY SASHA JACKET
3. HURLEY KATE COAT
4. BILLABONG HAZE SWEATSHIRT
5. O’NEILL URBAN LEGEND JACKET
6. FLO HUSH SWEATER

Nobody knows fashion better than Gossip Girl. The wardrobe is hotter than the drama, and the show is constantly pushing the limits and taking risks. Giving the Sex in the City crew a run for their money when it comes to street-friendly style, the show is setting trends that could make any girl look like a star. This light, airy and figure-flattering look is as simple as throwing on sweats, but achieves a 5th Avenue allure. Best of all, the style works on almost every frame and isn’t over seasoned with out-there accoutrements. In just 6 mixable separates, Gossip Girl style can transform into your everyday chic. The breezy tunic paired with leggings and saucy knee high boots is a show stopper on its own.  Add on this season’s favorite slouchy cardigan and a sugary faux patent alligator bag and you will, undoubtedly, be the best dressed. Psst…take notes because this style’s about to stir up some gossip!

1. ROXY LILY SWEATER

2. SUGAR XANADOO BOOT

3. ZADS TIER NECKLACE

4. SWELL LEGGINGS

5. HURLEY RILEY TUNIC

6. SPLIT ALI BAG

Featured look: Lucy Love Maxi Stella Dress

When a girl has to compete with impeccably Italian-tailored Tom Ford suits for the spotlight, her style has to be right on cue. Throughout the classy, martini-soused years of  James Bond movies, the leading ladies have been challenged with finding fashions that can take some of the light from the man every woman wants and every man wants to be—while still appearing strong, elegant, and capable of wielding a hand gun while driving the getaway car. Think Honey Rider’s (Ursula Andress) iconic swimsuit, or Pussy Galore’s (Honor Blackman) curve-hugging sweater dresses adorned with powerful menswear accents. Such a look was once again seamlessly executed in the recent James Bond: Quantum of Solace. The spicy new leading lady, Olga Kurylenko, manages to dress in pieces that match the savvy nature of a Bond girl. With flowy, curvaceous gowns and youthful but rich separates, the new Bond girl is a perfect compliment to Daniel Craig’s (the latest actor to play Bond) high class suits. With poise, power, and undeniable sex appeal, women throughout the Bond legacy have at one time thought “I want to be her”. To get a taste of that Bond girl look, we’ve chosen some of the (more…)

Aww, look who the cool kids are claiming! Cosmo Girl.com is featuring our Element Lanya sweater on their Holiday Gift Guide. We’ll be sure to tell Santa to take them off the naughty list.

Oh Sweet Randiness! Nylon Magazine’s Nov. 2008 issue is featuring our Volcom Sweetness vest and the Billabong Randi dress. Mod and ready to move, both pieces help you make a bold statement without saying a word. Which is something Paris should work on.

O’Neill’s Helga and Bjork have been prominently featured in the latest National Geographic Adventure. (And no, it’s not the tribal topless exposure 4th Grade fantasies are made of.) As part of the magazine’s essential gear section, the frock and the top are part of their must-have essentials for female world travelers. Apparently you can wear them for weeks on end, wash them in the sink, hit a few midnight raves in Ibizia, and then barter them for street bikes in Kuta. Click the images for a formal introduction.

THIS. IS. HUGE! Far and away the biggest plug we’ve ever received came earlier this week from Good Morning America. Our great friend and supporter Vipe Desai was profiled on his involvement with project BLUE and the tremendous impact the cause has made within the industry. In the segment’s last 20 seconds, Swell.com explodes onto the screen. Our hands are still burning from the office high-five sesh. We owe a major debt of gratitude to both Vipe and Bill Byrne of BB Public Relations for making the magic happen. You rock, and you know this.

So if you been anxious to hook up with a tribal gathering, look no further. Ethnic prints are at the top of fall’s hit list, and naturally we’ve got the best selection around. US Magazine says so. So there. Click here to get a formal introduction to Hurley’s Tonka Dress.