Sweater season is upon us, and the newest brand on SWELL upped the Ugly sweater game to epic proportions. Sadly, SWELL sold out of these classic cuts, but we have others here and we’re stoked they killed it in the Shark Tank. Co-founder Nick Mortson breaks it down.
SWELL: First off, Is this Shark Tank show the real deal? Or another phoney reality TV show?
Tipsy: YES IT WAS VERY REAL, WE WERE IN THERE FOR OVER AN HOUR AND THEY ASKED EVERY QUESTION ANY NORMAL VC WOULD ASK. THE EDITORS OF COURSE EDIT IT DOWN TO A 10-15 MIN CLIP SO I THINK THEY TAKE SOME LIBERTIES THERE BUT AS FAR AS DEALS GO ON THE SHOW AND HOW THE DISCUSSIONS AND EVERY THING FEEL IN THE SHOW IT COULDN’T BE MORE REALISTIC. ALSO ABC USED TO TAKE A CUT OF YOUR COMPANY JUST FOR BEING ON THE SHOW BUT THAT IS NO LONGER THE CASE. WE DIDNT GIVE UP ANYTHING TO BE ON THE SHOW OTHER THAN ANY DEALS THAT WERE MADE WITH SHARKS ON THE SHOW
SWELL: What was your ideal outcome of the Shark Tank.
Tipsy: WE WERE MOST INTERESTED IN CUBAN (BC HES CUBAN), DAYMOND (BC OF HIS CLOTHING BACKGROUND) OR ROBERT HERJAVEC (BC OF HIS INTERNET EXPERIENCE)
SWELL: What was Mark Cuban’s favorite Sweater?
Tipsy: HE DIDN’T REALLY SAY BUT HE DID WANT A WHITE CARDIGAN AFTER THE SHOW WHICH WE GAVE HIM
SWELL: Did the judges find equity in the fact that your fans surf wave pools in the onesies, and enjoy blacking-out on Egg nogg?
Tipsy: I THINK THEY FOUND THE MOST EQUITY IN THE FACT THAT WE ARE A PROFITABLE COMPANY WHO ALSO GIVES BACK. I THINK THEY LIKED THE “COOL” FACTOR BUT TO THEM THE MOST IMPORTANT THING IS PROFITABILITY AND GROWTH POTENTIAL
SWELL: Is it true that Al Roker rocked one on the today show?
Tipsy: HE DID
SWELL: What is your favorite Christmas song?
Tipsy: GRANDMA GOT RAN OVER BY A REINDEER
Tipsy: Best Christmas Party You’ve Ever attended.
SWELL:THE ELF PARTY IN SAN FRANCISCO. IT IS EPIC
SWELL: What’s Next for Tipsy Elves?
Tipsy: WE WILL CONTINUE TO DESIGN AND MANUFACTURE THE BEST AND MOST UNIQUE CHRISTMAS SWEATERS AND CLOTHING ITEMS OUT THERE. WE BELIEVE THAT WE SELL THE ABILITY FOR PEOPLE TO STAND OUT IN A CROWD IN THE FORM OF CHRISTMAS SWEATERS AND WE ARE EXCITED TO CONTINUE TO DO THAT HERE IN THE USA AND ABROAD! ALSO MAKE SURE TO CHECK OUT THE DIFFERENT SHARKS TWITTER ACCOUNTS DURING THE SHOW. THEM AND THEIR STAFFS WILL BE LIVE TWEETING IN THEIR FAVORITE NEW SWEATERS!